The origin of Fruca Marketing dates back to 1986 when it began distributing fresh vegetables and citrus fruits, becoming a strong presence in the market and holiding its position as one of the market leaders in Europe. The primary objective of the company is to satisfy the needs of both current and future clients. Focussing its attention and care on complying with quality control processes, always considering them an essential part of the development of its work.

The company currently markets 6 product ranges: Lettuces, Endives, Melons, Watermelons, Citrus fruits, Capsicums.

Fruca Marketing controls the full supply chain, from seed selection to the arrival of the final product at the destination markets. Therefore monitoring and quality control form part of the process from beginning to end.